Friday, June 24, 2005
Marketing Boo-Boo Du Jour
Did the folks at Coke have their thinking caps on when coming up with Coke Zero? Given the existence of Pepsi One, doesn't that inevitably lead to the following marketing campaign:
Pepsi One - Coke Zero?!
Did the folks at Coke have their thinking caps on when coming up with Coke Zero? Given the existence of Pepsi One, doesn't that inevitably lead to the following marketing campaign:
Pepsi One - Coke Zero?!
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