Monday, December 06, 2004
Marketing Link DuJour Interesting article (pesky NYTimes free registration required) on marketing through personal networks -->
The Hidden (in Plain Sight) Persuaders <-- specifically PR firms using networks of unpaid volunteers to promote products via reviews (online and off), acquaintances, social encounters etc. BzzAgent is one of the firms involved in this new endeavour (others mentioned in the article).
The Hidden (in Plain Sight) Persuaders <-- specifically PR firms using networks of unpaid volunteers to promote products via reviews (online and off), acquaintances, social encounters etc. BzzAgent is one of the firms involved in this new endeavour (others mentioned in the article).
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